How to Target Audiences For Advertisements During a Recession
There’s an increasing number of reports predicting an economic downturn. Just as we were configuring life around COVID-19,…
Executive Viewpoints June 1
Latest In: Executive ViewPoints
How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers
Once the pandemic is over for good (thankfully), we’ll have the chance to process what happened over the…
Executive Viewpoints May 31
Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain
While ecommerce was already on the rise prior to the COVID-19 pandemic, the historic shift in customer expectations…
Executive Viewpoints May 30
Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar
Digital disruption is taking place in retail more than any other sector. While customers are gaining benefits from…
Executive Viewpoints May 27
From Emails to Kiosks: How to Test and Evaluate Personalization Strategies
For retailers, relationship building is make or break. Personalization has become a commonly used strategy for connecting with…
Executive Viewpoints May 26
Balancing Privacy and Personalization: The Key to Customer LoyaltyÂ
Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky…
Executive Viewpoints May 25
How Retail Should Enter the Metaverse
Retail is just like any other business category — a buzzword symbolizing an abstract concept gains traction, and…
Executive Viewpoints May 24
How to Fix Your Loyalty Program’s Dispersed Data Problem
Loyalty programs can increase revenue by 15%-25% each year, according to McKinsey, which is why brands prioritize these…
Executive Viewpoints May 23
What Every Retailer Should Do to Stop Account Takeover Attacks
According to a recent report from the Identity Theft Resource Center there was a 68% increase in data…
Executive Viewpoints May 20Featured
Latest Resources
