Latest In: Executive ViewPoints

Cassie Cheng Executive ViewPoints Nativex

What to Learn from China’s Singles’ Day and Spring Festival Going Into 2022

The success of Singles’ Day in China is no secret. Since the infamous shopping holiday was created and…

Executive Viewpoints March 23
Executive ViewPoints fast simon search Zohar Gilad

Four Ways to Optimize Ecommerce Search

Most companies spend a double-digit percentage of their total revenues on marketing activities, including search, to drive traffic…

Executive Viewpoints March 22
5g Executive ViewPoints Mark Tina Verizon Business wireless

Wireless 5G Revolutionizing Retail

What does having a network that can offer high speed and low latency really mean for retailers, and…

Executive Viewpoints March 21
Creator.co Executive ViewPoints influencer marketing Vinod Varma

Why NFTs Will Change Brand and Influencer Marketing Forever

In the world of digital consumerism, non-fungible tokens or NFT technology is still a relatively new trend. Even…

Executive Viewpoints March 18
Executive ViewPoints Heather Bien home improvement resonate

A Generational Analysis of Today’s Home Improvement Customers

During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and…

Executive Viewpoints March 17
Austin Rotter Executive ViewPoints metaverse

Why The Metaverse Is The Biggest Opportunity For Retailers To Explore This Year

You have likely heard it countless times by now — the metaverse is coming. Is the metaverse real…

Executive Viewpoints March 16
email marketing Executive ViewPoints Litmus Melissa Sargeant

Why AMP for Email has a Place in Every Email Marketers’ Playbook

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost…

Executive Viewpoints March 15
Executive ViewPoints Katie Wagner Liquid Agency workforce

Attention Retail Brands: Employee Experience Design can Change the Great Resignation into the Great Retention

On the NBC sitcom Superstore, set inside a fictional Midwest big-box store, the manager, Glenn, is portrayed as…

Executive Viewpoints March 14
Executive ViewPoints Jodi Searl medallia workforce

Why Retailers Need to Supercharge Employee Experience to Accelerate Customer and Brand Experiences in 2022

From labor shortages to supply chain disruptions, retailers are up against significant challenges that are disrupting the industry…

Executive Viewpoints March 11

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