Latest In: Executive ViewPoints

Banyan Bart Sichel data Executive ViewPoints

Monetizing Data Assets is the Lifeline Retailers Need to Restore Growth

These past years have seen an unprecedented number of retail store closures as retailers face mounting pressure from…

Executive Viewpoints February 14
Executive ViewPoints Laura Carrier sailthru sustainability

Footwear Brands Can Connect With Consumers Over Sustainability

Consumers are increasingly voting with their feet when it comes to the issues that affect our world and…

Executive Viewpoints February 11
Executive ViewPoints Medius Shannon Kreps Supply chain

Why a Robust Supplier Diversification Program Matters

Supplier diversity programs are nothing new, but recent attention to gender and race inequities have prompted many businesses…

Executive Viewpoints February 10
customer experience Executive ViewPoints Shihab Muhammed SurveySparrow

The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and…

Executive Viewpoints February 9
Andrew Criezis Executive ViewPoints NielsenIQ SMB promotions

Supply Chain and Inflation Headlines Won’t Make Promotions Disappear

The new year is kicking off with plenty of challenges for consumers, retailers and CPG brands alike —…

Executive Viewpoints February 8
cookies Executive ViewPoints Holler Sarah Aitken

How Retail Companies Can Cut Cookies and Boost Engagement

In recent months, marketers have seen article after article about the impending death of cookies, and it can…

Executive Viewpoints February 7
Cotswold Fayre empathy Executive ViewPoints Paul Hargreaves

Why Retail Needs More Empathetic Leaders 

Empathy is in short supply these days, as more meetings and relationships take place online rather than in person. I…

Executive Viewpoints February 4
chat commerce clickatell Executive ViewPoints Gavin Harvett

Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

We know one of the most critical ways brands connect with consumers is via social media. In fact,…

Executive Viewpoints February 3
data Executive ViewPoints John Gilbo pricefx

The Data Dilemma with Retail Pricing and How to Untangle it

Making the leap to something new can be daunting. Like running a marathon, some may never take the first step…

Executive Viewpoints February 2

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