Latest In: Executive ViewPoints

Executive ViewPoints holiday 2021 Whitney King Ziff Media Group

How Your Brand Can Reward Holiday Shopping Procrastinators

It’s become known as Panic Saturday. You know the one, that final Saturday before Christmas when all the…

Executive Viewpoints December 8
akeneo Ali Hanyaloglu Executive ViewPoints product experience

Product Experience: The Art of Giving Customers What They Need to Know

Both individual consumers and business buyers have become sophisticated about their online shopping expectations, and a good customer…

Executive Viewpoints December 7
Executive ViewPoints holiday 2021 Jason Murray Shipium

Why Ecommerce Retailers Need an Open Relationship with Their Shippers this Holiday Season

Let’s face it — a monogamous relationship with a national shipping company ain’t cutting it anymore. The performance…

Executive Viewpoints December 6
Adrian Di Pietrantonio conversational commerce Dubber Executive ViewPoints

The Verbal Contract: How Conversational Intelligence Transforms Dispute Resolution for Retailers

Dispute resolution is always an important aspect of any customer relationship and there’s a good chance that many…

Executive Viewpoints December 6
Executive ViewPoints gicom promotions Stefan Hilger

Developing the Optimal Lifecycle for Successful Promotions

The e-commerce space is becoming increasingly competitive as brands and retailers recognize the importance of an omnichannel commerce…

Executive Viewpoints December 3
bots Executive ViewPoints Reblaze Tzury Bar Yochay

Bots are Threatening Ecommerce Sites — Here’s How to Protect Against Them

Ecommerce sales are projected to reach $908.73 billion this year as pandemic conditions favor online interactions. Many businesses…

Executive Viewpoints December 2
Executive ViewPoints last mile Mark Robinson

2022 Predictions: Shipping Experience Will be the Key to Retail and Ecommerce Success

The pandemic has brought about long-term changes for both business operations and consumer expectations, and 2021 taught us…

Executive Viewpoints December 1
authenticity Executive ViewPoints Jordan Glazier Wildfire Systems

Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms…

Executive Viewpoints November 30
Brian Wilson cart abandonment Executive ViewPoints SlickText

Using SMS to Rescue an Abandoned Cart

We’re likely all guilty of filling an online shopping cart and not following through to make the purchase…

Executive Viewpoints November 29

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