Top 5 Ways Retail Brands Can Win with Gen Z
As we look at what is filling the diminishing role that religion plays in the lives of Gen…
Executive Viewpoints November 29
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5 Short-Form Video Marketing Best Practices for Online Retailers
Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years —…
Executive Viewpoints November 26
The Cloud in Retail: Transforming the Use of Video in Stores
One of the most significant trends over the past several years has been the adoption of cloud-based services,…
Executive Viewpoints November 26
Keeping Stores Safe Amid the Autonomous Retail Revolution
Autonomous retail technology is on the rise, with innovations like Amazon’s “Just Walk Out” technology already leapfrogging past…
Executive Viewpoints November 24
How Not to Build DTC Retail Wrong
Ten years ago, brands had a fear of upsetting wholesale partnerships. Beholden to industry powerhouses like Neiman Marcus…
Executive Viewpoints November 23
Why all Retail Bets are on Social Commerce
During the height of the pandemic, we had a lot of time on our hands. Stuck at home,…
Executive Viewpoints November 22
What U.S. Advertisers can Learn from Chinese In-App Ecommerce Trends
Online shopping has become a way of life in China, accounting for over 36% of total retail sales.…
Executive Viewpoints November 22
It’s Beginning to Look a Lot Like we Don’t Have Enough Holiday Retail Staff This Year
As brick-and-mortar retailers are flat-out prepping for the holiday shopping season, they’re also facing a diminished workforce to…
Executive Viewpoints November 17
Actions Speak Louder Than Views
When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that…
Executive Viewpoints November 12Featured
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