Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of
COVID, Brexit, and more recently the war in Ukraine, along with a cost-of-living crisis have caused 80% of…
Executive Viewpoints May 24
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5 Digital Marketing Trends Brands Should Pay Attention To
U.S. consumers keep spending despite historically high inflation, and with so many brands vying for attention in the…
Executive Viewpoints May 23
Strategies for Brands to Combat #AdBlindness
The digital advertising industry has arrived at its saturation point. Ads pop up, slide in or play in…
Executive Viewpoints May 22
What Retailers get Wrong about Tourists
I love to travel. Most people do. There is nothing like that feeling of stepping out into a…
Executive Viewpoints May 19
5 Tips to Improve Retail Pay-Per-Click Results
While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2%…
Executive Viewpoints May 18
From Retirement to Retail: How Employers Can Support Successful Returns to Work
The economic fallout from the pandemic has had a profound impact on the labor market and society. Worker…
Executive Viewpoints May 17
Is Retail Media the New Walled Garden and is that a Bad Thing?
With the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled…
Executive Viewpoints May 16
The Power of AI to Support Field Service Employees and Maintain Exceptional Customer Experiences
We’re three years removed from the pandemic’s Great Resignation, and talent shortages remain across all industries, including construction,…
Executive Viewpoints May 12
Three Big Opportunities for Retail Enterprises in 2023 — and How to Capitalize on Them
Once the dust had settled from a strong holiday sales season, it was back to reality in the…
Executive Viewpoints May 11Featured
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