Engaging Customers Beyond the Point of Sale with Mobile Marketing
Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white…
Executive Viewpoints November 2Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white…
Executive Viewpoints November 2When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that…
Executive Viewpoints November 1The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good…
Executive Viewpoints November 1The modern retailing industry never sleeps. After an incredibly unique and demanding back-to-school season, retailers now must quickly…
Executive Viewpoints October 29There was a time when automation in the retail space meant autonomous point-of-sale checkouts, and chatbots were reserved…
Executive Viewpoints October 29Sustainability matters to the modern consumer to a far greater degree than most retailers are willing to admit.…
Executive Viewpoints October 28One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing…
Executive Viewpoints October 27Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many…
Executive Viewpoints October 26The rollout of 5G has the potential to transform the retail industry by ushering in a new era…
Executive Viewpoints October 25