Latest In: Executive ViewPoints

clevertap Dave Dabbah Executive ViewPoints Mobile Marketing

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white…

Executive Viewpoints November 2
ecommerce Executive ViewPoints Ryan Horn Simpli.fi

Actions Speak Louder Than Views

When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that…

Executive Viewpoints November 1
Dominik Angerer Executive ViewPoints metaverse Storyblok

How to Build Ecommerce Experiences for the Metaverse

The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good…

Executive Viewpoints November 1
ai Executive ViewPoints fractal analytics Philip Melson

AI Guidebook for Retailers Ahead of the 2021 Holiday Season

The modern retailing industry never sleeps. After an incredibly unique and demanding back-to-school season, retailers now must quickly…

Executive Viewpoints October 29
chatbot Enterprise Bot Executive ViewPoints Pranay Jain

AI-Powered Chatbots: How the Pandemic Fueled Innovation

There was a time when automation in the retail space meant autonomous point-of-sale checkouts, and chatbots were reserved…

Executive Viewpoints October 29
Executive ViewPoints Hani Weiss Majid Al Futtaim Retail sustainability

Sustainable Development in Retail: Measuring What Matters

Sustainability matters to the modern consumer to a far greater degree than most retailers are willing to admit.…

Executive Viewpoints October 28
Dilyan Kovachev Executive ViewPoints touch points treasure data

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing…

Executive Viewpoints October 27
Capgemini North America Danielle Savin Executive ViewPoints personalization

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many…

Executive Viewpoints October 26
5g eggplant Executive ViewPoints Gareth Smith

How 5G Will Power a New Retail Experience

The rollout of 5G has the potential to transform the retail industry by ushering in a new era…

Executive Viewpoints October 25

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