The Road from Brand Safety to Corporate Responsibility
Throughout 2020 and into 2021, brands have gotten accustomed to pivoting when the news cycle hangs on unprecedented…
Executive Viewpoints June 1
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The Secret to Safe, Profitable Pandemic-Era Retail? Look to Video Analytics
The COVID-19 pandemic has definitely made its mark on the retail industry, with more than 8,000 brick-and-mortar stores…
Executive Viewpoints May 31
Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel
As digital natives, Generation Z has come of age steeped in a constant stream of news, updates, and…
Executive Viewpoints May 31
The Future of Customer Service: How Ticketing Systems, Content and Chat Are Changing the Game
Thoughts of poor customer service probably ring a bell in your own mind, and these opinions are hard…
Executive Viewpoints May 28
What’s Retail’s Next Revolution? Indoor Location Data
Most of us use our phone map apps every day, and we wouldn’t dream of using a paper…
Executive Viewpoints May 28
Trunk Time may be Costing You
Does anyone actually like returns? Ecommerce retailers are looking for ways to minimize the bottom line impact of…
Executive Viewpoints May 27
How Businesses can Utilize Personalized Videos to Increase ROI
At this point, if you’re not using content personalization to engage your customers, your brand is in the…
Executive Viewpoints May 26
How Travel Restrictions Will Impact Retail and Consumer Spending This Summer
In America and all around the world, the long, slow climb back to normal is well under way.…
Executive Viewpoints May 25
All in Good Time: When to Hit ‘Send’ on an Email Campaign
What difference does timing make to the success of a promotional or marketing email campaign? The simple answer…
Executive Viewpoints May 24Featured
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