Surfacing Trends and Predictive Insights with Advanced Analytics
Trend/trend/noun. A general direction in which something is developing or changing. Trends are strong indicators of long-term market…
Executive Viewpoints October 9
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Reopening Strategies to Reconnect With Your Customers
There have been a lot of changes over the past four months, and one thing that’s currently top…
Executive Viewpoints October 9
Holiday Shopping in the New Normal
The holiday shopping season seems to get bigger every year. The introduction of ecommerce has allowed consumers to…
Executive Viewpoints October 8
Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know
With COVID-19 forcing businesses to reinvent operations to meet changing consumer behaviors, companies have had to quickly evolve…
Executive Viewpoints October 7
How to Develop a Retail Marketing Personalization Roadmap in 5 Steps
A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a…
Executive Viewpoints October 6
Convenience at the Curb: New Shopping Solutions are Here to Stay
Customer experience has long been an important focus for retailers, but the way that experience is measured has…
Executive Viewpoints October 5
Take a Step Outside: How Collaboration Enables Retailers to Understand Customer Context
The 360-degree customer view is the Holy Grail of today’s retail industry. Consumers are increasingly demanding personalized, seamless…
Executive Viewpoints October 5
Arming The Modern Associate With Fitting Rooms Of The Future
The COVID-19 pandemic has, in many ways, moved traditional retail technology five to 10 years forward. But what…
Executive Viewpoints October 2
Retail Re-Brand: Lessons Learned from the Front Lines of an Acquisition
Pier 1 Imports, Barney’s New York, Forever 21…the list of retailers filing for bankruptcy seems to be growing…
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