Why Traditional Consumer Panels Won’t Help Consumer Brands Retain Market Share
For a long time, retail consumer data-gathering was a game rigged for big players. Not anymore. As a…
Executive Viewpoints September 10For a long time, retail consumer data-gathering was a game rigged for big players. Not anymore. As a…
Executive Viewpoints September 10It is hard to imagine a worse time for brick-and-mortar retail. Already challenged with diversifying against an e-Commerce…
Executive Viewpoints September 9Software deployed on mobile or touchscreen devices is being adopted by retailers for everything from point-of-sale and clienteling…
Executive Viewpoints September 8To succeed in today’s digitally oriented marketplace, retailers need a strong network infrastructure to tie multiple elements of…
Executive Viewpoints September 7Behavioral Personalization: In the post-COVID era the closure or inaccessibility of physical stores has led to an acceleration…
Executive Viewpoints September 4Although marketers have been uber-focused on planning, achieving success during the retail holiday season is going to look…
Executive Viewpoints September 2Data-related tools and methods are taking center stage in customer acquisition, retention and satisfaction in a number of…
Executive Viewpoints August 31The impact of digital technology on the retail industry has been nothing short of profound. In recent years,…
Executive Viewpoints July 17Retail businesses, warehouses and distribution centers around the world are facing new challenges as the business environment has…
Executive Viewpoints July 16