As Retailers Use E-Commerce To Combat COVID-19, Should Off-Price Follow Suit?
Just three months ago, I didn’t believe stores like TJ Maxx and Burlington would be successful in e-Commerce.…
Executive Viewpoints June 8
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How To Use Google My Business To Get More Customers
In this day and age, ranking high on Google is a bulletproof way of generating sales. No matter…
Executive Viewpoints June 5
Maximizing Your Affiliate Marketing Program Is More Critical Than Ever
Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to…
Executive Viewpoints June 5
Retail’s New Normal: Here’s What Retailers Should Focus On As The Country Continues To Reopen
The COVID-19 pandemic brought into sharp focus which retailers were better prepared to weather massive market disruption and…
Executive Viewpoints June 4
Leveraging Audiovisual Technology To Create Retail Destinations That Continuously Evolve
According to 2018 research into retail technology adoption by AVIXA, the Audiovisual and Integrated Experience Association, 47% of…
Executive Viewpoints June 3
Crisis Impacts: Bending The Retail Cost Curve
While the world is busy bending the curve in the fight against the COVID-19 pandemic, retailers are busy…
Executive Viewpoints June 2
Forget The Hard Sell, Brands Need To Use Social Media To Give Consumers A Hug
Remember the old Peanuts bit? When Lucy sets up shop as a psychologist and charges 5 cents to…
Executive Viewpoints June 1
Winning And Keeping Consumer Loyalty In Trying Times
Despite the overwhelming number of choices Americans have at the supermarket, loyalty to their favorite brands is fierce.…
Executive Viewpoints May 22
What Marketers Need To Know About Brand Safety And Affiliate Marketing
Over the last 20 years, affiliate marketing has matured beyond what many marketers would have imagined when it…
Executive Viewpoints May 22Featured
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