21 Innovative Solutions Showcased At #RIC18
At the 2018 Retail Innovation Conference, innovation wasn’t limited to the educational sessions. Sponsors showcased solutions for some…
Features May 8
Latest In: Extole
#RSP16 Webinar Series Delivers Strategy And Planning Insights
The #RSP16 Retail Strategy & Planning webinar series offers a concentrated burst of information, insights and best practices…
Features September 12
Is Good Karma The Newest Customer Reward?
Several years ago I heard a futurist predict what the retail economy would be like by 2020. One…
Editor's Perspective August 9
Referral Marketing’s Golden Rules
For many marketers, referral marketing (not to be confused with advocate marketing) is an afterthought not worth doing…
Executive Viewpoints June 21
Top Takeaways From #RIC16 Innovation Labs
This year’s Retail Innovation Conference, held May 10-11 at Apella in New York City, brought together 185 of…
Features May 13
Three Psychological Principles Behind Customer Referrals
Most marketers think that referral programs are a matter of economics and incentives — get it right,…
Executive Viewpoints March 8Advance Auto Parts Boosts Conversions With Referral Marketing Program
When looking to complete a purchase, consumers look for advice from the people they know and trust before…
News October 23BodyMedia Sees 16% Conversion Rate With Social Referral Programs
Word-of-mouth (WOM) marketing is playing a pivotal role in cross-channel marketing programs, largely due to the continual rise…
News June 24Standing Out In A Crowded Social Space
A Q&A with Brad Klaus, Founder & CEO, Extole Facebook is a valuable social network for today’s connected…
Executive Viewpoints November 27Featured
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