PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than…
Executive Viewpoints October 17
Latest In: Facebook
Meta Debuts Customizable AI Agent to Help Brands Close the Sale
In its ongoing effort to leverage AI to drive ad performance across Facebook, Instagram and its messaging platforms,…
News October 2
Social Media Shopping: Overcoming the Trust Gap
Social ecommerce is reshaping online retail, blending the reach of social media with the convenience of in-app purchasing.…
Executive Viewpoints July 9
Beyond the Registry: Rethinking the Path to Purchase for Modern Parents
The baby registry used to be the cornerstone of preparing for parenthood. Expecting parents would walk into a…
Executive Viewpoints July 1
5 Tips to Make ‘Returnuary’ as Painless as Possible
It’s understandable that retailers are frustrated by persistently high product return rates, especially for ecommerce purchases (15.4% following…
Features October 4
The Retail Landscape Continues to Evolve — Data Departments Need to Keep Pace
The fate of retail performance for the second half of 2024 is anything but certain. Despite expectations that…
Executive Viewpoints August 19
What a TikTok Ban Could Mean for U.S. Businesses and Sellers
Years of ongoing concerns about national security and data privacy have led Congress to pass a measure that…
Executive Viewpoints June 4
Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results
Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification…
News May 7
4 Strategies from the Most Visible Retail Brands
In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their…
Executive Viewpoints April 15Featured
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