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Search behavior is changing, here's how brands can respond.

What Shifts in Online Search Behavior Really Mean for Brands

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than…

Features September 28
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Meta rolls out new AI-powered ads tools in advance of the holiday season.

Meta Rolls Out New AI-Powered Ad Tools

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring…

News September 14
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3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business

Rebranding can help refresh your image, communicate your value proposition and attract more customers. But costs can range…

Executive Viewpoints August 16
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How Retailers Can Turn Inflation into Opportunity

In an environment where inflation still remains stubbornly high, consumers continue to be more price-sensitive than ever. Massive…

Executive Viewpoints July 21
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Alberstons is bringing its digital coupons to social media in partnership with Meta.

Albertsons Teams with Meta to Reinvent the Digital Circular

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling…

News July 14
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Anthropologie taps a combination of marketing channels and tactics to keep loyal customers happy and acquire new, younger consumers.

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination…

Features June 22
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Walmart tests out TalkShopLive's newest feature shoppable simulcasts.

Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook

Walmart is the first retailer to test out TalkShopLive’s new “shoppable simulcast” feature, which allows brands to broadcast…

News June 20
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Meta will require merchants to enable in-app checkout in order to have Shop on Facebook and Instagram.

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more…

News April 27
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Facebook Parent Meta to Lay Off 10,000 Employees, Close 5,000 Open Job Postings

Following layoffs of 11,000 workers in November 2022, Facebook parent company Meta announced on March 14 that it…

News March 16
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