Social Media “Fatigue” Impacts Channel Growth
Although analysts have predicted that social media will continue to have a significantly positive effect on brand awareness…
Features August 23
Latest In: Facebook
Cross-Channel Dialogue Enhances Customer Loyalty
Shoppers are using multiple channels to research product information and collect reviews before completing a purchase. Noting this…
News August 17Aéropostale Launches Facebook Storefront To Boost Engagement With Online Fans
Aéropostale is joining a number of other retailers, including 1-800-FLOWERS and JCPenney, in an effort to increase business…
News August 8Facebook Best Practices Improve Customer Interactions And Brand Reputations
Although many retailers are utilizing Facebook with hopes of spiking customer loyalty and increasing purchase activity, others remain…
News August 3HauteLook Implements RightNow To Empower Shoppers In Multi-Channel Buying Experience
Retailers need to keep up with the multi-channel needs of today’s shoppers by providing personalized and engaging experiences.…
News July 27Bulletin Board: Week of 7-18-11
Demandware Files For IPO To Expand Presence Overseas Demandware Inc. has filed for an initial public offering of…
News July 21Facebook “Likes” Increase Likelihood Of Purchase
In the last two years, consumers have looked to their laptops and mobile phones to help finalize purchasing…
News June 20Retailers Invest In Social Networks Despite Limited ROI
Retailers are banking more on the qualitative advantages of a social media presence, versus a quantitative ROI, according…
Features May 3Survey: Merchants Rank Social Media Success By Number Of Fans, Not ROI
Retailers remain in the early stages of social media marketing and are hesitant to look for an ROI…
News April 13Featured
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