Social Commerce is Taking Off. Here’s How it Gets to the Next Level
Social commerce is the latest frontier for brands looking to spur sales and boost revenues. The segment, which…
Executive Viewpoints March 10
Latest In: Facebook
Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why
Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to…
Features February 21
How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots
Slime lickers might not be everyone’s cup of tea; in fact, you might not even know what they…
Features December 2
What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for…
Executive Viewpoints December 2
Meta, Amex and TikTok Offer Holiday Help to Small Businesses
It’s easy for small- to medium-sized businesses (SMBs) to get lost in the holiday hullabaloo, but several major…
News November 16
NFTS are Just One Way Meta Wants to Help Creators Make More Money
In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach…
News November 16
Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands
Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering…
News October 4
3 Examples of Email Personalization That Drive Passionate Customer Loyalty
Building and sustaining deep customer loyalty is a big task that very often comes down to the little…
Executive Viewpoints September 23
Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place
[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that…
Features September 13Featured
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