CMO Council Report: Why Paid And Earned Media Must Be In Sync For Retail Success
Marketing and communications are two sides of the same coin, but their respective teams are often at odds…
Features September 25
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Exclusive Q&A: Why Zulily Has Refocused On Moms — Including Everyone Doing A Mom’s Job
Zulily has consistently targeted moms as its core demographic, and the retailer is refocusing on this commitment under…
Features September 23
Tales From The Pandemic: 5 Lessons From ThirdLove CEO Heidi Zak
All retail businesses felt the aftershocks of COVID-19 — whether in the form of stalled business, forced layoffs…
Features September 22
Retailers Join Efforts To Maximize Voter Participation
It started in the runup to the 2018 midterm elections: Hundreds of companies, including many retailers, joined nonpartisan…
Features September 21
How Lowe’s ‘Making It’ Contest Blazes A Trail For Underrepresented Entrepreneurs
Coming up with a great product is only half the battle for inventors/entrepreneurs. Often, the real challenge involves…
Features September 18
Beyond Parking: Planning Lots For Curbside, Events And Additional Use Cases
The mass adoption of curbside pickup during the pandemic has changed the role of the parking lot as…
Features September 16
5 Ways To Rein In Costly Online Returns
With record-setting online sales looming on the horizon for the holiday season, retailers also are bracing for an…
Features September 15
Exclusive CEO Q&A: How Swiminista Combines Sustainability With The ‘Perfect’ Swimsuit Fit
Andréa Bernholtz wasn’t thinking of starting a swimwear brand when she was on vacation with friends in Mexico,…
Features September 14
Site Speed Enhancements Help The Company Store Handle COVID Sales Surge
When COVID-19 hit, many consumers sought comfort, from junk food to familiar entertainment choices. These desires proved to…
Features September 11Featured
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