Why Brands Need to Get (More) Serious About Battling Counterfeit Products
The problem of counterfeit products remains, paradoxically, both enormous and under the radar. One big reason: given how…
Features January 29
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Pacvue Co-founder on How to Avoid the ‘Shiny Penny Effect’ with AI and Retail Media
Anyone who’s ever been to CES will tell you, it’s a biiiggg trade show. While a lot of…
Features January 28
How One Bike Brand Increased Online Conversions by 110% with CTV
Woom has garnered global acclaim for its children’s bikes, which were scientifically designed for the distinct proportions and…
Features January 27
How Authentic Reviews, Transparency can Help Alleviate the Headache of Returns
There’s a famous quote, usually attributed to Benjamin Franklin, to the effect that there is nothing certain in…
Features January 24
Returns and Fraud are on the Rise — Happy Returns Wants to Help
Inside a large warehouse in Pennsylvania, dozens of black robots dart and swirl across a polished concrete floor.…
Features January 23
Why People-Centered Design will be One of 2025’s Hottest CX Trends
Some 2025 retail design trends are easy to predict; for example, it’s a good bet that artificial intelligence…
Features January 22
Exclusive Q&A: B2B Cruise Retail Player Comes Ashore to Support Resort-Based Luxury
Stacy Shaw wants to make it very clear that Starboard Group is specifically in the business of vacation…
Features January 17
Tracee Ellis Ross on Innovation, Team Building and Why ‘Challenge’ Marketing is Broken
Actress Tracee Ellis Ross started building her vision for Pattern Beauty while starring on the sitcom Girlfriends, but…
Features January 15
Inside Best Buy’s 5-Year Effort to Evolve with Today’s Consumer
One of the core values of Dick Schulze, Founder of Best Buy, was “learning from challenge and change”…
Features January 14Featured
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