Inside Lowe’s Playbook for Pushing Category Conventions
Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her…
Features October 22
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Rent the Runway CEO on the Evolution of Consumers and Her Company
When Jennifer Hyman and Jenny Fleiss started Rent the Runway, they wanted to disrupt the fashion industry. Now,…
Features October 21
Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’
Amazon is no stranger to the world of advertising having first introduced ads in its online store 20…
Features October 18
Exclusive: How E.l.f. Beauty Scored Big After the Super Bowl with Roku
When one thinks of the Super Bowl, many products come to mind — foam fingers, beer, face paint,…
Features October 18
Why Luxury Brands Should Consider Making Each Store Unique
For decades, the mantra of retail success has been scalability. A brand’s ability to replicate the same look,…
Features October 16
How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration…
Features October 15
The Key to Connecting with Gen Z: Plug into Their Fandom
As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly…
Features October 14
How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content
Humans are visual creatures; it’s a biological trait developed way back when we all still lived in caves.…
Features October 11
From Supply Chains to Fitting Rooms, RFID Demonstrates its Retail Versatility
RFID technology is far from new; in fact, it’s already been through not one but multiple hype cycles,…
Features October 10Featured
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