How E.l.f. Beauty and Tinder Matched Up for a Mutual Swipe-Right Partnership
Brand collaborations and limited-edition drops have become a potent commercial force for brands and retailers alike. Through strategic…
Features October 9
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From Passive to Interactive: How to Use Video to Drive Audience Engagement and Activation
Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all,…
Features October 7
5 Tips to Make ‘Returnuary’ as Painless as Possible
It’s understandable that retailers are frustrated by persistently high product return rates, especially for ecommerce purchases (15.4% following…
Features October 4
How Walmart’s Data Insights are Helping its Suppliers ‘Make the Right Moves in Tough Times’
It’s no secret that the retail dynamic is complicated right now — brands are fighting for every conversion…
Features October 3
Eatertainment Venues Must ‘Earn’ Customers’ Time with Community and Camaraderie
Eatertainment — a somewhat ungainly word describing everything from a bowling alley with a humble snack bar to…
Features October 2
How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers
The rise of retail media has inspired not just retailers but a whole raft of other businesses to…
Features October 1
Game, Set, Match: American Eagle Sees ‘Spectacular’ Results Partnering with Coco Gauff and Other Female Athletes
After decades of building their own personal brands and struggling to get a share of the substantial endorsement…
Features September 30
Inside Amazon’s Plan to Maintain its Ecommerce Dominance
Amazon already is the biggest online retailer in the U.S. and the second biggest retailer overall in terms…
Features September 27
Retailers Focus on Early Sales, Expanded Assortments to Win Holiday 2024
With the unofficial start to the holiday shopping season (Amazon’s Fall Prime Day Oct. 8 and 9) just…
Features September 24Featured
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