Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences
Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove…
Features July 17
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Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur
As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive…
Features July 17
Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing
Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a…
Features July 15
How AI Takes the ‘Lumpiness’ Out of Floor & Decor’s Inventory Planning
The requirements for retail success don’t get much more basic than the ability to accurately forecast customer demand.…
Features July 12
How 1-800-Flowers’ Delivery Partnership with Walmart GoLocal has Blossomed into Real Results for Local Florists
Any retailer will tell you delivery is complicated, whether what’s being delivered is office paper or sandwich bread.…
Features July 11
The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context
Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds,…
Features July 10
Ikea Exec: Stores’ Expanded Fulfillment Role Key to Maintaining Lower Prices
Ikea stores, long known as warehouse-sized selling spaces scented with the wafting aroma of Swedish meatballs, have been…
Features July 10
As Gen AI Gains Traction, Potential Risks Become Impossible to Ignore
Businesses across industries have embraced generative AI across their organizations to power efficiency and performance. In fact, 79%…
Features July 8
Small Business, Big Ideas: What a Niche British Cheese Shop Learned from Netflix
This story is part of Retail TouchPoints’ ongoing “Small Business, Big Ideas” series, focusing on smaller retail brands…
Features July 5Featured
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