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Barbie's Malibu Dreamhouse on Airbnb is just one example of how the Barbie brand has used out-of-the-box marketing tactics to connect with consumers through context.

It’s Barbie’s World, We’re Just Living in It

With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they…

Editor's Perspective August 4
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How Walmart, PepsiCo and Brooks Running are Making Strides in Sustainability

Retailers, brands and manufacturers are discovering some good news on the sustainability front: it’s remarkably flexible. Individuals and…

Features August 3
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Kyle Widrick, Founder and CEO of Win Brands Group, discusses the secrets of DTC profitability with Richard Kestenbaum of Triangle Capital at The Lead Summit.

Why DTC Brands are Evolving from Disruptors into Omnichannel Players

It wasn’t so long ago that the debut of new digital-first brands was a near-daily occurrence. Successful “challenger”…

Features August 2
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Store No. 8 is Walmart's innovation incubator, which allows the retailer to pursue new opportunities in business and customer experience.

What is Store No. 8? Inside Walmart’s Innovation Incubator

Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the…

Features August 1
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IHL Study: Inventory Distortion Will Cost Retailers $1.77 Trillion in 2023

Inventory distortion, whether it’s out-of-stocks or overstocks, are a huge and costly challenge for retailers and suppliers, and…

Features July 31
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Accenture surveyed more than 10,000 consumers in 16 countries and found that the “resilient consumer” is emerging and finding new ways to browse and buy.

Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time…

Features July 28
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Inside Century 21’s Dramatic (Re)-Entrance into NYC Retail

The return of storied off-price retailer Century 21 to its original space in NYC’s financial district this past…

Features July 26
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Walgreens Exec: Operational Excellence Makes 1-Hour Delivery Promise a Reality

Any retailer that’s attempted to provide pickup and delivery services knows how fraught (not to mention expensive) they…

Features July 25
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New findings on social commerce behaviors from Havas and Snap.

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on…

Features July 24
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