Latest In: Forever 21

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Coachella Vibes in Your Store? How Offsite Events Drive Loyalty

Imagine throngs of festival-goers pulsing with energy, immersed in the electrifying atmosphere of Coachella. The air is alive…

Executive Viewpoints June 12
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A Shein customer makes a return at Forever 21.

Shein Shoppers can Now Make Returns at Forever 21

Popular shopping app Shein has expanded its partnership with Forever 21 to allow its customers to return orders…

News May 1
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Shein will make and sell Forever 21 apparel on its digital platforms.

Shein, Forever 21 Promise ‘New Era of Digital Access’ as Partnership Takes Shape

The recently announced joint venture between Forever 21 and Shein is coming to life — in the form…

News October 27
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Authentic Brands Group has revived the Barneys brand at Forever 21, which it also owns.

Barneys New York Finds a New Home at Forever 21

Just in time for New York Fashion Week, the iconic, now defunct luxury department store Barneys New York…

News September 8
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Forever 21 signage

New Fast Fashion Powerhouse: Shein Teams Up with Forever 21

Shein and Forever 21 are joining forces in a deal that will allow Forever 21 to sell its…

News August 24
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Gen Alpha on smart devices

Capturing the Growing Spending Power of Gen Z and Gen Alpha

Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” But what…

Features August 18
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Vince home page

Authentic Brands Group Buys Vince IP in $76.5 Million Deal

Authentic Brands Group will purchase the intellectual property of luxury apparel and accessories brand Vince for $76.5 million…

News April 26
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Coach's Tabby-inspired metaverse experience (Source: Coach)

Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations

Just one year ago the business world was ablaze with the potential of the metaverse — new virtual…

Features April 4
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How Forever 21 is staying top of mind with Gen Z.

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the…

Features March 9
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