Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’
Amazon is no stranger to the world of advertising having first introduced ads in its online store 20…
Features October 18
Latest In: Fortnite
Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands
The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube —…
Features August 28
From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising
Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40%…
Features April 9
Nike Launches Air Max-Themed Island in Fortnite
Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for…
News June 23
Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun
Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up…
News November 1
Metaverse and Retail: Why Consumers Will be Looking at the Metaverse as the Next Big Shopping Venue
The metaverse is the retail topic du jour these days, with huge investments underway and, according to Bloomberg Intelligence, a potential…
Executive Viewpoints July 29
Timberland Treks into the Metaverse Via Fortnite
Footwear brand Timberland has stepped into the metaverse with the launch of its semiannual CONSTRUCT: 10061 design program…
News June 13Featured
Latest Podcasts
Latest Resources
