Latest In: Frito-Lay

1WorldSync Frito-Lay QR Codes Randy Mercer Walmart

Cracking the QR Code Quandary: The Right Way to Roll Out QR Codes for Retail

QR code creation has surged by over 200% in the past year. The retail industry in particular has…

Executive Viewpoints December 13
brand extensions CPG brands Crypto.com Arena design:retail design:retail News Doritos Frito-Lay themed restaurant
Frito-Lay has opened a new Doritos After Dark restaurant at the Crypto.com Arena in Los Angeles.

Frito-Lay Thinks Out of the Bag with New Doritos Restaurant

CPG brands have been trying a lot of new things to connect directly with their consumers, including DTC…

News October 11
brand strategy customer engagement customer experience data-driven marketing Featured Frito-Lay Gatorade Lay's Pepsi PepsiCo Quaker Retail ThinkTank (2024) Retail ThinkTank: Business Agility & Innovation (2024) Retail ThinkTank: Featured in Business Agility & Innovation (2024) shopper marketing sustainability
PepsiCo's Chief Commercial Officer and Chief Customer Officer reveal how the company's data investments have driven marketing and product innovation.

PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands…

Features November 30
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Visa has turned some of the greatest football goals in history into digital art.

Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up…

News November 1
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