Why Most Retail Apps Become Ghost Towns
Engagement is the key driver of measurable growth in retail. Loyalty programs are no longer punch cards and…
Executive Viewpoints January 23
Latest In: gamification
From Collectible AR Cards to Blockchain Games: How to Revitalize Loyalty Programs
Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers…
Executive Viewpoints January 9
Make Customer Data Work for You – the Right Way
Every retailer knows the power of a great customer experience. From getting a gift card offer when you’re…
Executive Viewpoints May 29
7 Best Practices in Customer Loyalty for Retail Marketers
Today’s retail customers expect more than just great products — they expect great experiences. They want brands to…
Executive Viewpoints May 22
From Spectators to Players: How to Rethink Marketing During Live Sports
I grew up outside Detroit in the ’80s and ’90s, and like every school-age kid, I was convinced…
Executive Viewpoints May 13
5 Simple Steps to Create a High-Impact Brand Sweepstakes
Looking to increase brand engagement, boost awareness and grow customer loyalty? It might be time to run a…
Executive Viewpoints March 11
Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores
Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done…
Features February 20
Technology Created Grocery Hopping, and Technology can Solve it
For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 stores to…
Executive Viewpoints December 26
Benefit Cosmetics Opens Grocery-Inspired Virtual Holiday Store
Benefit Cosmetics has launched its first virtual 3D shopping experience for the holidays. Called “The Benemart,” the grocery-inspired…
News November 8Featured
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