Latest In: gamification

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Three Tactics for Optimizing CTV Success

As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad…

Executive Viewpoints September 24
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Captivating Customers: How Gamification Transforms the Retail Experience

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of…

Executive Viewpoints September 9
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Level Up Your Retail Loyalty Strategy with Smart Gamification

As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven…

Executive Viewpoints July 25
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We're officially halfway through 2024, which means we're revisiting some of the top predictions covered in our retail trends report!

Top 2024 Trends & Predictions Check-In

In December 2023, Retail TouchPoints unveiled its latest Industry Trends & Predictions Report, a multi-media experience featuring insights…

Features July 23
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Why Retail Brands Need to Collect Their Own Data

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment…

Executive Viewpoints June 18
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KIKI World is a community-driven commerce platform that allows consumers to vote on which beauty products are manufactured.

How One Beauty Brand is Making Community-Powered Commerce a Reality

Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and…

Features May 24
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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail is in the midst of a significant transformation. With ecommerce reshaping the landscape, physical stores have a…

Executive Viewpoints May 1
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Games advertising goes far beyond branded environments in Roblox. IAB's PlayFronts event explored the games advertising formats and experiences resonating with fans.

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40%…

Features April 9
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How Retail Employees can Feel Safe to Learn Without Risk to Personal Brand

With so many shifts in the market, the pressure is on to upskill your workforce. However, there is…

Executive Viewpoints March 27
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