How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting,…
Executive Viewpoints October 24
Latest In: gaming
Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce
Last summer, Walmart executives coined a term to describe retail’s new era: “Adaptive Retail.” Simply put, Adaptive Retail…
Features February 26
How Brands from Walmart to Pacsun Have Harnessed the Power of Digital Twins
In its broadest and most straightforward definition, a digital twin is “a virtual replica of a physical object,…
Features December 23
Revolve Group Launches Mobile Fashion Game Alongside LA Holiday Pop-Up
Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new…
News October 31
Clarks Continues Roblox Reign with ‘Stranger Things’ Drop
Up to 88.9 million users visit Roblox each day, seeing it as an invaluable platform for self-expression and…
Features October 31
Heidi Klum ‘Modelverse’ Lets Players Walk a Virtual Catwalk in Roblox
Supermodel Heidi Klum has launched Modelverse, a new digital fashion experience in Roblox. Developed in partnership with Supersocial,…
News October 4
Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands
The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube —…
Features August 28
Leveling Up: How Gaming is Changing the Face of Retail
The gaming industry has evolved from a niche pastime to a global powerhouse, with a projected value of…
Executive Viewpoints August 15
E.l.f. Tests Out Real-World Product Sales on Roblox
E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the…
News July 2Featured
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