Latest In: Gap

Prominent U.S. Retailers Implement Digital Gifting App from Wrapp

A gift card is the most desired item for holidays and birthdays. In fact, it was the most…

Ethics And Retail: A Good Match By Debbie Hauss, Editor-in-Chief I don’t want to be naïve: I know…

Personalization In 2012: Intent Leads, Social Matures

While personalization has existed for more than a decade,  emerging as a priority for every online retailer, 2012…

Starbucks Adds eGift Feature To iPhone, iPod App To Increase Mobile Loyalty and Purchases

Following the success of the My Starbucks and Starbucks Card Mobile Application, Seattle-based Starbucks has furthered its mobile…

Gap Tests SMS Offers With Visa Real-Time Service

In an effort to extend its mobile strategy, Gap is delivering real-time discounts and promotions to consumers via…

Solution Spotlight: RFID-Enabled Solutions Streamlines Store Operations

Concept: RFID Enabled Solutions (RES) is a global provider of business solutions that are focused on optimizing operations,…

5 Consumer Spending Trends for 2010

By Robert Passikoff, Ph.D., Founder & President, Brand Keys, Inc. Niels Bohr once noted that “prediction is very…

Shopper Attitude Analysis Helps Shape Retailers’ Sales, Marketing Strategies

TJMaxx shoppers were more confident than Gap shoppers during the difficult economic times in late 2008, giving TJMaxx…

Predictive Research Points to Price-Sensitive Retailers for Near-Term Sales Hikes

Aeropostale, Family Dollar and Sam’s Club are three of the retailers “almost certain” to see sales increases over…