Search is Changing Again: What Retailers Need to Know About GEO
When Google launched in the late 1990s, it didn’t just change the internet. It changed how people found…
Executive Viewpoints November 13
Latest In: Gemini
There’s a Plague of Fake AI Reviews Coming – are Retailers Ready?
Nearly 95% of consumers check online reviews before purchasing a product or service. They provide a valuable signal…
Executive Viewpoints October 16
Gap Introduces Multi-Brand Affiliate and Advocacy Platform for Creators
Gap Inc. has launched a social media advocacy platform that will serve as a centralized hub for creators…
News October 9
Holiday Sales Predictions Vary, but One Thing is Clear — AI will be a Winner
Sales forecasts from Deloitte and Salesforce predict relatively rosy sales this holiday season, but not everyone is predicting…
Features September 18
Intent is Just the Beginning in the Age of Agents
I recently read an article by Ann Smarty on intent-based optimization which was a nice, clear articulation of…
Executive Viewpoints September 2
AI Search is Rapidly Gaining Consumers’ Trust
When it comes to brand discovery, AI is quickly earning consumers’ trust, with 62% of consumers saying they…
Features August 8Featured
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