Forget About Gen Z — Overlooked Gen X Spends the Most, and will Through 2033
As brands court Gen Z, they may be missing out on a significant opportunity — Gen X. New…
Features July 24
Latest In: Gen X
Moving into the Metaverse: Social Commerce Provides a Blueprint
Editor’s Note: Be sure to check out Part 2 of this series focusing on evolving consumer perceptions of the metaverse.…
Features June 10
Report: From Exhausted Parents to Eager Activists, Modern Shoppers are More Diverse Than Ever
The past two years have been chaotic for the average person, which has impacted just what they’re looking…
Features March 2
Study: More Than Half of Shoppers Across All Generations Prefer Email Communications
Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand…
Features October 25
#RIC18: Unlocking The Secrets Of Gen Z Shoppers
Retailers are engaged in a “race for relevance” as they try to meet the needs not only of…
Features May 3
Millennials, Gen Z Value Brick-And-Mortar More Than Older Peers
Although Millennial and Gen Z shoppers have been raised with Internet connections, they still appreciate a fulfilling trip…
News May 9Millennials Embrace Mobile Motherhood
Millennials — those born between the early 1980s and early 2000s — have been characterized as the “me…
News February 6Findings From American Express Business Insights, IBM Indicate Promising Year For Retail
Mercedes-Benz Fashion Week is a must-attend event for fashion designers, buyers and tastemakers to get a first-hand look…
Features February 15Featured
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