Latest In: gen z

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How AI can Handle the 3 Biggest Gen Z Retail Trends that Shaped the 2025 Holiday Season

Gen Z is rewriting the rules of holiday shopping. Deloitte projected that Gen Z’s 2025 holiday spending would…

Executive Viewpoints January 29
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Image of busy shopping mall.

Malls’ New Success Strategy: Attracting Gen Zers Hungry for Social Contact

Malls are coming off the holiday season on a high — despite years of stories about the demise…

Features December 26
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Urban Outfitters Plans 10 New Stores in Gen Z-Friendly Format

Urban Outfitters will open three stores in a new format designed to appeal to Gen Z shoppers by…

News October 31
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Podcast episode featuring Pacsun

Listen Now: Pacsun’s Formula for Relevance: Youth Culture + Co-Creation

Legacy brands from the Y2K era are making a big comeback, not by simply repackaging but by reinventing…

Features October 8
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Banner for Ulta Beauty College Glow Up Tour

Ulta Beauty Kicks Off ‘College Glow Up’ Tour to 6 Campuses

Ulta Beauty has embarked on its first multi-market experiential activation — a College Glow Up Tour presented in…

News September 16
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The newest Nordstrom Local location in Williamsburg, Brooklyn, designed in partnership with MG2.

Listen Now: The Experience Equation — What Retailers Need to Get Right

We live in an age of instant discovery, with the world available at our fingertips. And yet, despite…

Features September 10
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Bath & Body Works kiosk coming to 600 college campuses.

Bath & Body Works Doubles Down on Gen Z Popularity, Brings its Products to College Campuses

This back-to-school season, Bath & Body Works is heading to college with plans to bring branded kiosks to…

News August 7
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Bath & Body Works Debuts Tech-Enhanced Experiential Store Design

Bath & Body Works has introduced its new Gingham+ store design in more than 15 locations, including stores…

News March 13
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How Carter’s is Evolving with the Needs of Gen Z Parents

More than two-thirds (67%) of American adults with an income of $100,000 or more are parents, representing a…

Features December 6
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