How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad…
Features February 21
Latest In: generative AI
How AI Overviews are Reshaping the Consumer Journey in 2025
With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital…
Executive Viewpoints February 18
Generative AI in Retail: 4 Predictions for 2025
The retail industry’s rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved…
Executive Viewpoints February 4
Curbing the $890 Billion Return Problem: Proactive Solutions for Retailers
With the holiday season just concluded, the challenge of managing merchandise returns is a reality for many retailers.…
Executive Viewpoints January 13
Sorting Truth vs. Hype: How to Vet AI Products for Retail Marketing
Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI is going to replace…
Executive Viewpoints December 23
Army & Air Force Exchange Deploys AI-Powered Customer Service Chatbot
The Army & Air Force Exchange Service (AAFES), a retailer serving American soldiers, airmen, guardians and their families,…
News December 17
Target Adds New AI-Powered Shopping Tools
Target has joined the likes of Nordstrom, Amazon, Etsy and Walmart with the launch of new generative AI-powered…
News December 9
Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’
Amazon is no stranger to the world of advertising having first introduced ads in its online store 20…
Features October 18
Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact
According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact…
Executive Viewpoints October 17Featured
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