Will Big Data Kill Creative?
The Internet was invented the same year we landed on the moon, at the close of a very…
Executive Viewpoints December 9
Latest In: jeff weidauer
Where Are The ESLs?
Here is a quick bit of trivia. What do these four things have in common? CD-ROM Microsoft Windows…
Executive Viewpoints August 20From Yuppies to Yemmies: How To Market To Millennials Without Boring The Boomers
The term “Yuppie” was coined at just about the time the Millennial generation was born. Both made…
Executive Viewpoints October 22
Adding Value To The Shopper Experience With Big Data
You may not have directly felt the impact of big data, but make no mistake, it’s already having…
Executive Viewpoints May 22
Macy’s, Target Tap QR Codes For Extended Customer Interaction
Smart phone technology has given way to a new channel through which to communicate with shoppers and…
News March 10Taking Mobile Marketing Beyond Coupons
By Jeff Weidauer, VP Marketing, Vestcom InternationalAll too often in recent years, retailers seeking to engage shoppers have…
News December 3Featured
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