Latest In: live commerce

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General Mills recent Amazon Live campaign tapped sports commentator and TV personality Erin Andrews and included a series of live shopping events and a coordinating custom landing page.

How Brands are Boosting Sales with Video on Amazon

Livestream shopping has proven a tough nut to crack in the U.S. despite the format’s wild success in…

Features November 11
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Fanatics Live is now live for collectibles fans.

Fanatics’ Live Commerce App Debuts with Big-Name Partners Including MLB and Gary Vee

Fanatics has launched its new livestream commerce business, Fanatics Live, which had first been announced in February 2023…

News July 28
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Poshmark has launched a livestreaming feature called Posh Shows.

Poshmark Debuts Livestreaming to Address ‘Gap in Live Commerce in the U.S.’

As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature…

News April 5
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The Fresh Market is opening up its livestreaming for retail media opportunities.

New Fresh Market Offering Brings Together Retail Media and Livestreaming

Specialty food retailer The Fresh Market is expanding its partnership with video commerce platform Firework to launch what…

News February 17
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TalkShopLive debuts live commerce window shopping in NYC.

TalkShopLive to Translate Window Shopping into Streetside Purchasing in NYC

Window shopping is a time-honored New York tradition, especially around the holidays when retailers pull out all the…

News November 23
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Naver Acquires Poshmark for $1.2 Billion

Korean internet company Naver Corp. will acquire Poshmark for approximately $1.2 billion, or $17.90 per share. The price…

News October 4
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