Albertsons’ Retail Media Network Aims to Streamline CTV Advertising with new Collective TV Offering
Albertsons Media Collective, the retail media arm of Albertsons Companies, has debuted Collective TV, a new solution designed…
News June 13
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Media Networks Beyond Retail: How to Activate Your Right to Win
With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new…
Executive Viewpoints June 6
CVS Media Exchange Joins Pinterest’s Clean Room Initiative
CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers,…
News February 29
Embracing the Future: Closed-Looped Measurement in the Cookieless Era
Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the…
Executive Viewpoints February 1
Planet Fitness Joins the Retail Media Game
Fitness center chain Planet Fitness is the latest company to jump on the media network bandwagon with the…
News January 29
Dollar General Ramps up Media Network to Reach Meta Platforms and Rural Customers
Dollar General is rapidly expanding its DG Media Network (DGMN) through partnerships with Meta and LiveRamp. The Meta…
News March 28
How Data Collaboration Gives CPGs a 360-Degree Customer View
Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want…
Executive Viewpoints March 29
Carrefour Aims to Become a ‘Data-Driven Retailer’ with Expansion of Collaboration Tools
Carrefour has expanded its global partnership with data connectivity platform LiveRamp to enable more robust data collaboration with…
News June 15
Leading Retailers Are Overcoming Analysis-Paralysis
There is a lot of talk about data-led, people-based marketing, but I’m often surprised to find that some…
Executive Viewpoints May 23Featured
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