The 3 Most Impactful Location-Powered Experiences for Retailers
As consumers increasingly adopt hybrid and omnichannel experiences, retailers must adapt to meet changing consumer expectations. Consumers expect…
Executive Viewpoints November 1
Latest In: location-based marketing
Cloud4Wi Helps Retailers Deliver Personalized ‘Real-Time Moments’ In-Store
The Cloud4Wi platform is designed to help retailers leverage their WiFi network and mobile apps to engage customers…
News October 6
5 New Ways Retail Marketers Can Utilize Location Data This Year
While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications…
Executive Viewpoints July 8
The Cautionary Tale Of Pushing Location-Based Ads
By Danielle Savage, July Systems Location-based marketing has been projected to become the next big thing in mobile…
Executive Viewpoints August 29Five Reasons Retailers Should Be Excited About Beacons
By Brian Anderson, Associate Editor It seems as though anything that has a lowercase “I” at the beginning…
Executive Viewpoints February 26Your Location-Based Marketing Playbook
Photo courtesy: Digby If you were at NRF’s 2014 BIG Show, you know that location was a hot…
Executive Viewpoints January 21When It Comes To Mobile Marketing, Location Is EVERYTHING
You know the old saying: it’s all about location, location, and oh yeah, location. And it seems like…
Executive Viewpoints November 5Aberdeen Report Highlights Impact Of Technology On Loyalty Programs
As more retailers develop customer loyalty programs, most are opting to outsource the different technology components. Because outsourcing…
Features October 1Webinar Highlights How To Succeed With Customer Loyalty Programs And Overcome SoMoLo Challenges
Many of today’s marketers rely on loyalty programs to improve customer relationships and experiences. In fact, a majority…
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