How CPGs Can Use Location Data to Spur Growth
While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy.…
Executive Viewpoints August 31
Latest In: location data
What’s Retail’s Next Revolution? Indoor Location Data
Most of us use our phone map apps every day, and we wouldn’t dream of using a paper…
Executive Viewpoints May 28
Four Strategic Ways Retailers Can Use Location Data Beyond Advertising
It’s widely assumed that location data is collected primarily for the purposes of targeting and advertising — like…
Executive Viewpoints August 6
Retailers, Time to Catch Up To Amazon Go Before It’s Too Late
By Craig Harper, Inpixon In gearing up for the opening of the Amazon Go stores, we heard about…
Executive Viewpoints May 5Yelp Partners With Marketing Cloud To Help Businesses Manage Location Data
European digital location marketing cloud provider uberall has partnered with Yelp to help strengthen local businesses’ ability to engage with their customers and drive…
News March 2
Fathom Launches Management Platform For Beacon Ecosystems
Hardware and cloud-based software system Fathom has launched a Bluetooth Low Energy (BLE) proximity gateway solution designed to…
News January 3
Location Data Reveals Best Buy, Zumiez, Prada Would Do Well In WTC Mall
Visitors to the recently opened Westfield World Trade Center Mall have shown the strongest affinity for three brands:…
News December 19
Compliantia Releases Update That Imports Third-Party Store Audits
Retail audit software Compliantia recently unveiled a feature enabling merchants to upload thousands of store inspection reports to…
News October 25
Going Native: How This Advertising Format Is Changing The Game
The retail advertising landscape is perpetually evolving, driven by the proliferation of smartphones and tablets, and the demand…
Executive Viewpoints September 27Featured
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