APT Unveils Platform To Measure Impact Of Digital Ads
Applied Predictive Technologies (APT), a Mastercard company providing cloud-based analytics software, launched APT Digital Omnichannel Testing (DOT),…
News January 19
Latest In: loyalty programs
Verifone Partnership Enables Shoppers To Pay Using Loyalty Points
A partnership between Verifone and payment technology vendor FIS will enable shoppers to pay for purchases with the…
News January 18How Data Can Help Retailers Grow – And Scrub – Their Loyalty Lists
By Lena Bourgeois, IXI Services, a division of Equifax There’s no mystery as to why loyalty programs are…
Executive Viewpoints December 26
Finish Line Blends Online And Offline Data To Personalize Emails
Leveraging data from customers’ in-store and online activities to create more personalized email communications, Finish Line has expanded its…
Features September 22MCX Pulls The Plug On CurrentC Payments App
Despite its initial backing by retail powerhouses including Walmart, Target and Best Buy, the CurrentC mobile payments platform…
News June 9Kohl’s Links Loyalty Rewards To Apple Pay
Kohl’s has integrated its private label credit card and loyalty program with a contactless, one-click payment option via…
News May 4
Why Cash-Back Rewards Aren’t Just For Credit Card Companies Anymore
Loyalty programs are gaining steam as retailers of all sizes look to attract new customers and build relationships…
Executive Viewpoints April 19
Midwesterners Most Likely To Join And Remain Active In Fuel Rewards Loyalty Programs
If gas stations are looking to offer loyalty discounts, they should make sure to set up shop in…
News April 5
Nine West Boosts Email Collection Rate 225% With Persistence And Discounts
Sometimes the simplest solutions yield the most impressive results. Footwear retailer Nine West was able to increase the…
Features February 22Featured
Latest Podcasts
Latest Resources
