How Can Loyalty Programs Differentiate From The Pack?
While loyalty programs have often been a go-to plan for retailers seeking to retain consumers and influence repeat…
Executive Viewpoints February 17
Latest In: loyalty programs
Big Data Brings Big Savings And More Certainty To A Dynamic Retail Environment
By Deepika Goel, Genpact Today’s retailers face an extremely dynamic business environment with uncertainty in how to effectively…
Executive Viewpoints February 1
FiveStars Raises $50 Million To Personalize Offline Commerce For SMBs
FiveStars, a company that provides loyalty programs for small businesses, has raised $50 million in funding to provide…
News January 25California Tortilla Wraps Online Ordering Into Mobile App
The California Tortilla restaurant chain has integrated a single sign-on for mobile ordering into its Burrito Elito mobile…
News December 15
‘Tis The Season To Tailor Marketing Campaigns To Mobile-Empowered Shoppers
Holiday shoppers are frequently creatures of habit, but as retailers and marketers know, shoppers’ habits are changing. This…
Executive Viewpoints November 26
How To Reward Engagement: Practical Tactical Options
There’s a lot of buzz among loyalty marketers about recognizing the value of a customer’s engagement with the…
Executive Viewpoints November 17Kohl’s To Open New Store Formats As Part of Growth Strategy
Kohl’s will add three new concepts to its store footprint in 2016. The department store retailer will open…
News October 28What? You Launched A Loyalty Program Without An Exit Strategy?
By Babs Ryan, ThoughtWorks Retail Seems that some loyalty customers are Plenti [sic] angry about having their current loyalty program replaced.…
Executive Viewpoints October 26It’s Time To Think About Earned Loyalty Not Paid Loyalty
By Ian Truscott, Tahzoo CMOs think about digital marketing strategies and how to measure themselves often in terms…
Executive Viewpoints August 17Featured
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