When AI Answers Everything, Loyalty is Your Brand’s Insurance Policy
Imagine typing “best summer dresses for wedding under $150” into Google and instead of the usual list of…
Executive Viewpoints September 22
Latest In: LoyaltyLion
Why the Second Sale Matters More than the First
The first purchase is cause for celebration, but it’s the second sale that really matters. That’s when a…
Executive Viewpoints July 24
Loyalty, Love and Lifetime Value: The Mother’s Day Retail Opportunity
Mother’s Day is a retail dream. But it’s not just about one-off sales on one day in May.…
Executive Viewpoints April 17
Beyond Discounts: The New Rules for Today’s Top Loyalty Programs
Your brand likely enjoyed robust sales on Black Friday and Cyber Monday. But the discounts that helped you…
Executive Viewpoints December 19
How REN Clean Skincare Reimagined Loyalty by Making Shoppers Part of its Sustainability Journey
Loyalty has grown in importance alongside customer retention, with a strong loyalty program and company values both remaining…
Features May 25
The Age of Conscious Consumerism
It’s never been more important for brands to consider the ethics of the products they create, source and…
Executive Viewpoints March 4Featured
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