Why Holiday Campaign Success Depends on Experience, Not Just Exposure
Holiday marketing has long been the season that can determine the success of a brand’s sales year. But…
Executive Viewpoints September 10
Latest In: Magnite
Western Union Launches Media Network, Seeks to Monetize 15 Million U.S. Customers
Western Union has created a media network business and partnered with sell-side advertising company Magnite, which will provide…
News April 16
Roku Aims to ‘Democratize Access’ to CTV Advertising with New Selling Platform
Streaming TV platform Roku has launched a new service called Roku Exchange to connect streaming TV ad inventory…
News June 12
Kroger Media Network Makes the Leap into CTV
The Kroger Co.‘s retail media advertising business, Kroger Precision Marketing (KPM), has teamed up with sell-side advertising platform…
News September 13Featured
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