Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials
It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on…
Features July 24
Latest In: Millennials
Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections
Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the…
Features May 12
74% of Millennials Would Like Pre-Owned Gifts — Here’s How Resale Can Flourish During the Holidays
Younger shoppers are no longer afraid of secondhand gifting —67% of millennials said they would be likely to…
Features November 4
Moving into the Metaverse: Social Commerce Provides a Blueprint
Editor’s Note: Be sure to check out Part 2 of this series focusing on evolving consumer perceptions of the metaverse.…
Features June 10
Report: From Exhausted Parents to Eager Activists, Modern Shoppers are More Diverse Than Ever
The past two years have been chaotic for the average person, which has impacted just what they’re looking…
Features March 2
Inside the Metaverse Mania: Experts Identify 4 Key Challenges and Opportunities
The metaverse seems to be everywhere these days, while technically being nowhere. (Its entirely virtual existence is the…
Features January 25
Study: More Than Half of Shoppers Across All Generations Prefer Email Communications
Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand…
Features October 25
Best Strategies for Engaging the Lucrative Millennial Market
They’re a force to be reckoned with and still somewhat maligned. Millennials — the age cohort generally agreed…
Executive Viewpoints October 21
Appealing To Millennial Shoppers: 3 Steps Amazon Businesses Can Take Now
Millennials are the largest living generation in all of U.S. history — and an estimated 85% of them…
Executive Viewpoints March 9Featured
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