DTLR VILLA Leverages ‘Tap-To-Join’ To Accelerate SMS-Driven Revenue 2.5X During Holiday 2019
When urban fashion and footwear retailers DLTR and Villa merged in August 2017 to become DTLR VILLA, the…
Features March 9
Latest In: Millennials
The ‘Millennial Mom-ager’
Millennials make up nearly a quarter of the U.S. population, and many of them now have children. When…
Executive Viewpoints January 10The Gateway To Gen Z Consumers (And How It Differs From Millennials)
By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market…
Executive Viewpoints September 23
Driving Retail Appeal Across Generations Takes More Than Just New Tech
While technology can be beneficial to the in-store experience, it’s easy for retailers to be over-enthusiastic about their…
News August 19
Study: Economics, Not Millennials, Is The Force Changing The Retail Industry
It can be easy to fall into clichéd thinking about retail — like “Millennials care about experiences over…
News July 26#RIC19: Why Brand Love Is The Key To Cultivating Loyal, Frequent Shoppers
Shoppers might not equate their love for a family member, significant other or friend with their feelings for…
News May 17RTP Editors Reveal Top Takeaways From #RIC19
Retail TouchPoints successfully wrapped up its fifth Retail Innovation Conference last week, and there was no shortage of…
Executive Viewpoints May 15Why Your Online Marketing Strategy Needs To Cater To Millennials And Gen Z
By Christopher Hansen, IgnitionOne In 2019, Gen Z will surpass Millennials as the most populous generation, comprising roughly…
Executive Viewpoints April 15
Earning The Loyalty Of Millennials And Gen Z
Younger consumers, which can be segmented as Gen Z (8 to 20 years old), Young Millennials (21 to…
Executive Viewpoints February 21Featured
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