Engaging Millennials Through Proximity Marketing
As the Millennial generation moves out of budget-constrained youth into their higher earning years, their buying prominence will…
Executive Viewpoints August 4
Latest In: Millennials
Marketing To Millennials: Understanding The Digital Demographic
Does this sound familiar? You decide to ramp up your social marketing efforts to get your brand in…
Executive Viewpoints June 23Millennials, Gen Zers Guide The New Retail Rules Of Engagement
By Alicia Fiorletta, Senior Editor During a special event at the Hearst Tower in New York City, Shannon…
Executive Viewpoints February 3Will Employee Incentives Become Mandatory?
By Jenna Puckett, TechnologyAdvice Free lunch, gym memberships, flexible work hours, travel stipends, ‘Whiskey Fridays” – does this sound like…
Executive Viewpoints January 12
The Shopping Destination Of The Future: The Mall
American shopping malls are iconic institutions, born in the 50s and the quintessential centerpieces of teenage culture in…
Executive Viewpoints December 22The Two Breeds Of Millennials: Making Fashion Magic For Marketers
By Cathy Saraniti, GfK Millennial is the magic word for many marketers. Consumers in this coveted target,…
Executive Viewpoints December 22
Charlotte Russe Increases Instagram Click-Throughs With Like2Buy
Millennials are highly social and have an innate desire to stay connected. Many of these young consumers rely…
Features December 19
69% Of Consumers Will Own An In-Home IoT Device By 2019
Consumer interest in connected devices will increase over the next year, according to research from Accenture Interactive. Currently,…
News December 9
Shefit Ties Commerce To Social Influencers With Shoppost
Influencer marketing is an effective tactic used by brands to generate buzz and introduce their products to new…
Features November 21Featured
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