Easter Purchases Will Continue Strong Consumer Spend Trend
Easter spending is expected to hit $18.2 billion this year, slightly below the $18.4 billion spent in 2017…
News March 23
Latest In: mobile
Relationship Marketing Hub Releases Mobile Messaging Features
Optimove, a relationship marketing hub that works with retailers such as 1-800-Flowers, Adore Me and Freshly, has added…
News March 23
Macy’s Expands VR Pilot To 60 Stores, Will Add Mobile Checkout Nationwide By End Of 2018
Macy’s is unveiling two major features designed to transform and innovate the store experience, CEO Jeff Gennette said…
News March 19
Adidas, Glossier Take Mobile Marketing To New Heights With Personalization, Shoppable Video
As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile…
News March 15Price And Value: The Yin And Yang For Customer Conversion
By Jason Beckerman, Unified For retailers, the secret to acquiring new customers, and maintaining them long-term, will always…
Executive Viewpoints February 9
Key Trends From The 2017 Holiday Shopping Season
The 2017 holiday shopping season was record-breaking. Black Friday sales alone totaled $5 billion — with customers spending…
Executive Viewpoints January 2914.9% Of U.S. Web Users Connect Exclusively Via Mobile
As retailers create and evaluate their customer experience and engagement strategies, the pervasive use of mobile devices must…
News January 25
1:1 With CIO McNamara: How Target Achieved 25% Digital Growth In 2017
With mobile devices in the hands of employees across all 1,800 stores, Target was able to boost its…
Features January 12
How Mobile Data Integration Is Turning The Shopping Mall Into The Third Place
Dire headlines about the state of the shopping mall conjure images of department store closeout signs, empty food…
Executive Viewpoints December 22Featured
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