Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’
Amazon is no stranger to the world of advertising having first introduced ads in its online store 20…
Features October 18
Latest In: multi-touch attribution
Embracing the Future: Closed-Looped Measurement in the Cookieless Era
Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the…
Executive Viewpoints February 1
Causation or Coincidence? The Need for Incrementality Measurement in Retail Media
Retail media has been all the rage for the last couple of years, and for good reason. For…
Executive Viewpoints January 23
Why Agility And Multi-Touch Attribution Are Key To Personalized Marketing Campaigns
Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and…
Features July 13Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most
By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018,…
Executive Viewpoints September 25Featured
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