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When it comes to connecting to young consumers online, UGC and gaming are crucial new battlegrounds.

Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the…

Features May 12
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What Is Your Audio Planogram? How Immersive Sound Can Become a Retail Brand Differentiator

What Is Your Audio Planogram? How Immersive Sound Can Become a Retail Brand Differentiator

Stranger Things recently reminded us how incredibly different the standard for the American retail experience was just a…

Executive Viewpoints October 5
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J.Jill Celebrates Female Music Pioneers In New Campaign

J.Jill will launch the “Rhythm in Blues: On the road. On the stage. In every day” campaign, the…

News January 24
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Shop Rock: How Music Streaming is Transforming the Experiential Retail Movement

By Andreas Liffgarden, Founder & Chairman, Soundtrack Your Brand In the immortal words of David Byrne, “with music,…

Executive Viewpoints October 3
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New GUESS Label Spotlights Music And Retail’s Ongoing Duet

By David DeZuzio, Managing Editor Apparel retailer GUESS has a new label, but you can’t wear it. The…

Executive Viewpoints September 13
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