Gap Launches Cross-Brand Loyalty Program Featuring Branded Credit Card and Experiential Rewards
Gap Inc. has launched Encore, a rebranded loyalty program that will draw on the company’s file of nearly…
News February 24
Latest In: NBCUniversal
NBCUniversal Research: Consumers Won’t Skimp on Back-to-School — but They Will Spend Carefully
Schools are already open in some parts of the country, but the 2025 back-to-school (BTS) shopping season still…
Features August 25
Albertsons Media Aims to Enhance In-Store Measurement with Launch of Digital Display Networks
This summer, Albertsons Media Collective will deploy in-store digital display networks in stores located in two regions that…
News June 16
Gap, DoorDash, NBCU Execs Weigh in on the State of the Consumer
Between the tariff tug-of-war, flailing markets, insanely high egg prices and general “twitchiness” (as one strategist put it),…
Features March 27
NBCU Brings Shoppable Ads to Rockefeller Center Tree Lighting Special
NBCUniversal is bringing its “Virtual Concessions” ecommerce ad capability — which launched this summer during the Paris Olympics…
News December 3
Macy’s Capitalizes on Parade Fervor with ‘Parade of Deals’ Shoppable Streaming Special
Participants and onlookers at the annual Macy’s Thanksgiving Day Parade look set to get wet tomorrow, but one…
News November 27
Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game
NBCUniversal and Walmart have collaborated on a series of new shoppable TV experiences and measurement capabilities for the…
News November 26
Albertsons’ Retail Media Arm Adds NBCUniversal Channels to CTV Offering
Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal‘s suite of channels…
News November 15
Best Buy Teams up with NBCU to Help NFL Fans Gear up for New Season
As the NFL season kicks off tonight with defending Super Bowl champion the Kansas City Chiefs hosting the…
News September 5Featured
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