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Mockup of the water-based Olympics Opening Ceremony set to take place on the Seine River July 26.

NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future”…

News March 25
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NBCUniversal's Evan Moore talks about the reality of shoppable TV.

Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the…

Features July 6
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